SEO copywriting tips of your web editor

The Google search engine dislikes misuse and our SEO web editor knows that.

SEO copywriting for a good traceability in the search engines demands a thorough knowledge of the SEO techniques. The weekly evolvement of these copywriting techniques is old news to our web editor. Misuse of Google’s logarithmic indexing methods is the basis for these daily changes and adaptations of their complicated formulas. Our web editor, who keeps himself to the correct application of search engine optimization, will be awarded with his copywriting by the search engine with a good ranking within the search pages.

An SEO web editor appeals to your target group and not to the search engines

In the first instance, your website has to address your clients. Give your website a structure so that the visitor easily finds his way. Do not overflow the site with advertisements on the left, irrelevant text blocks and a jumble of flashing images. Write valuable information so that the customer easily finds an answer to his questions.

Keywords or semantics

In earlier days, the search engines paid a lot of attention to key words. Today semantics are more important. While copywriting, do not only think about the subtle integration of key words, but also think of synonyms and words related to the subject or the key words. The Google search engine is well on its way to bear high value to semantics.

How long does a web text have to be?

The ideal length of a web text depends on the kind of information, the target group and the website’s design. In 300 to 400 words, our web editor can perfectly put your information into words, pass on the desired message and process the key words in a subtle way. Fewer words increase the scan ability but decrease the content value. More text augments the content, but will ask more attention of the reader. Furthermore, he will have to scroll… Up to you to decide which goal you are aiming for and what the client expects from you.

Have your keywords processed in a natural writing style by a professional web editor

Although the value of the key word density has decreased substantially, it remains a highly operated SEO technique. While SEO copywriting, a professional web editor limits himself in using key words and mainly thinks about a natural writing style. The reader is not to trip over your key words in the texts. A web editor addresses his copywriting to the visitor and not to the search engine.

‘Catch’ sentences and titles

The source code for titles is expressed in h1 en h2 headings. De h1 title or head title mostly contains the most important key word or the most important combination thereof. About 3 subtitles or h2 headings give a clear structure to your web page. Summarize the paragraph content into effective subtitles. If you are not inspired to process the keywords in the titles, then leave it as it is.

Emphasizing words, hyperlinks and anchor texts make a world of difference

Make your web page well-organized and attractive. Use paragraphs or text blocks. Emphasize some words in bold or italic. And captivate the reader with cross-references or hyperlinks to other pages. For these links, use the correct anchor text for the right page.

Google dislikes plagiarism

A professional web editor never ever copies a text or parts of text from another website, even if it is your own. Obviously, it is an art not to write the same content or the same part of content on different web pages within the website. Google does not like copies and does not punish mildly.  
Web pages with copies are transferred immediately to the black index. Once a negative classification, it is not easy to climb out. And those few badly classified web pages could mortgage your entire website.

Do not rest on your laurels

Do not think that the copywriting work is finished once the texts are written and online.
A search engine comes along regularly, sometimes daily. And it does the same with other websites. Your position in the ranking can change in an instant. Therefore, do a regular check-up, look at the amount of visitors in the statistics, and evaluate which key words attract the most visitors. Does the key word combination not lead to the desired result, and then try something else. Patience, assessment capabilities and a bit of luck make wonders. The main thing is, that you realize that copywriting with SEO optimization for search engines is the same as navigating on the trend waves of Google…

Is all this too complicated for you?
Do not worry. Our web editor will do it for you!
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