SEO copywriting of web texts

SEO Copywriting website = balance between search engine optimization and customer-orientated written texts

SEO copywriting nowadays is an important part of search engine optimisation. SEO Copywriting means the writing of web pages, on which visitors find your website in the search engines. This kind of landing pages are web texts with a relevant content, written around a specific keyword or keyword combination. With a proper choice of keywords, the visitor finds your web texts through search engines like Google, Bing, Yahoo, ...
Evina Copywriting specializes in SEO Copywriting for a good findability in the search engines combined with customer-focused information and a clear message.

How important are key words for SEO Copywriting of web texts?

Search engine optimized copywriting contains a logarithmic writing style that can easily deteriorate in cramming a text with key words. Lately, the SEO techniques have evolved immensely. And this can only be applauded by the visitor of your website. During the crawling or reading of your website, Google searches for relevant, but non-copied content, with synonyms and words coherent to the subject. Semantics today take an important place in the search engine optimization of web texts. Our professional copywriters provide a natural style of writing while keeping the SEO techniques for the source code of your website in the back of their heads.

Search Engine Optimization OK. But the client is king!

Each visitor on the internet is looking for information. He does that by using key words. Determine which words are relevant to your company and the offered products. The SEO copywriter writes for each key word an informative text, in which he gives the answer to the question.
With this please note that a visitor does not end up on your website, but just on one of your web pages. In technical jargon, this page can be called a landing page. Therefore, it is important that each text tells an isolated story. If your website is well structured and the pages provided with enough hyperlinks, the captivated visitor will easily find his way to your other ‘stories’. The various stories are a whole. But not every customer or visitor finds a message in that whole.
So think about how and when your client visits your website, and not about your professional vision.

Generating conversion: how do we transform a visitor into an effective customer

Next to a balanced combination of search engine optimization and copywriting with relevant and informative content, conversion is the third pet subject within the SEO copywriter’s world. Conversion is a technique with which we incite the visitors to take action: contacting, requesting a price offer, placing an order, applying for a demo, asking for an appointment, subscribing to a newsletter … which we process in a welcoming call to action or demand action.

What can Evina Copywriting do for you?

• Natural and customer-friendly copywriting of your landing pages around keywords or search words
• Integration of SEO optimization for the search robots
• Translation of your optimised web texts with  preservation of SEO techniques in Dutch, French, English, German and Spanish
• Keyword analysis to appear on top in Google
• Building of a website with integrated SEO mechanisms. Such an SEO website automatically adapts to the new optimisation methods in order to reach and keep a high ranking in the search engine.
• A solid CMS system to manage your website yourself, including training.
• Website management in our CMS system, if you do not have the time.
• Uncomplicated web design for one-man businesses and small and medium Enterprises in different languages

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In the meantime, take a look at the websites of Evina Copywriting’s satisfied customers.